"We need to read Eric Hoffer . . . "

This particular rhetorical criticism project began April 15th, 2009 - the day I was late to my rhetoric class because I was fascinated watching the tea party protests on the noonday local news in Nashville. I was also following blogger Oliver Willis as he began live tweeting from one in Washington, DC. And all I could think about this rhetorical phenomenon as I drove to class was: "we need to read Eric Hoffer."

I began reading and discussing Eric Hoffer's "The True Believer: Thoughts on the Nature of Mass Movements" with my rhetoric classes in the Fall of 2001. After 9/11, we spent a great deal of time talking and making sense. And one thing that just didn't make sense was the fanatical nature of Al-Qaeda. It also seemed to me that we needed to be mindful of our own nationalism; that our collective bonding in the face of such horror must not deterioriate into blind fanatical rhetoric and behavior of our own. So, because it helped us make sense of this rhetoric of our time, we would read Eric Hoffer's classic analysis of fanatical social movements at the end of every semester through the spring of 2004.

I've since changed Universities, and I've been teaching other courses since then, so I didn't include Hoffer in my course syllabus when I was assigned to teach a rhetoric course again last spring. It simply didn't seem as necessary to consider his work that winter because fanaticism per se was not so much in the public eye then. Mostly it was celebration and exultation following the election of Mr. Barack Obama as POTUS. And President Obama's rhetoric is not True Believer/fanatic rhetoric. It may be many things, but it is not that. So, I edited Hoffer readings and discussions out of my syllabus in favor of trying some different learning activities that are currently more in vogue with educators (i.e. group projects).

But then came Rush "I hope he fails" Limbaugh . . . and the army of True Believers that followed him. They had a very clear fanatical "devil" = any and all things un-American. And that's fine as far as it goes - I am pretty passionately patriotic, too. But they weren't standing up for American values, they were standing against a very specific un-American devil = the President of the United States, Barack Obama (and his leagues of evil liberal minions).

Jon Stewart captured and confronted the spirit of this developing rhetorical community quite well when he said on the April 7th Daily Show episode "Baracknphobia": "I think you might be confusing tyranny with losing...See, when the guy you disagree with gets elected, he's prob going to do things you disagree with...That's not tyranny, that's Democracy. See, now you're in the MINORITY. It's supposed to taste like a shit taco."


This demonization rhetoric characteristic of True Believer movements intensified throughout the spring, reaching it's first peak and public organization with the Tea Party protests on April 15th, once again prompting a "perspective by incongruity" from Jon Stewart on "Tea Party Tyranny".

To make the President of the United States and the US Government into an Un-American rhetorical devil like this is the hallmark of True Believers and Mass Movements, ala Eric Hoffer. And it was this rhetoric - this increasingly vehement, vitriolic, vengeful and intensely political action - toward our constitutionally elected leaders in the spring of 2009 - that made me throw out the vogue but bland course syllabus and start seriously discussing rhetorical current events with my students again. We voted to scrap the group projects and read Eric Hoffer and take a closer, academic look at this rising mass movement against the POTUS and US Government as our real time rhetorical criticism for the remainder of the semester.

My co-blogger, @coviner, was one of those students - and he has done great research on this topic with me since then, culminating in two conference papers that have used the tools of rhetorical criticism to dispassionately and academically investigate this rhetoric. He began by analyzing popular Conservative pundits, and then turned his attention to the tea parties and other rising true believer voices. His analysis of their ideographs and my application of Hoffer's ideas to this rhetorical discourse community form the core of our ongoing rhetorical criticism project seeking to understand the new social movements that have grown since the inauguration of President Barack Obama.

As luck would have it, the first Tea Party Nation convention is being held in Nashville, and we have the opportunity to study some of the discourse first hand. Thanks to our generous and adventurous assistant Dean of Liberal Arts, and the University mission to support student-faculty scholarship, we have two tickets to their dinner, to enrich and extend the rhetorical analysis we've established this far. We'll share that experience here - as well as some other insights from our ongoing rhetorical criticism project. We invite and welcome your thoughts and ideas, too.

Next up . . . a summary of Eric Hoffer's theories of True Believers and Mass Movements as a method for rhetorical criticism.