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Tea Parties, #Occupations, and True Believers: 
Toward a rhetorical theory of fanatical political movements


by
Lynette M. Long, PhD
September 2012


Accepted by the 2013 SSCA convention (not presented)





Abstract:  This paper will outline the traditions of fanatical political rhetoric as identified by Eric Hoffer’s theories on True Believers and Mass (fanatical) Movements.  Specifically I will focus on his theories of the audience characteristics of those attracted to fanatical movements and the rhetorical strategies of identification present in those movements.  Finally I will illustrate how this fanatical rhetorical tradition identified by Eric Hoffer serves to encourage and constitute the contemporary Tea Party political movement and may also help us to analyze the #Occupywallstreet movement.


An earlier draft of this paper was presented at SSCA 2011.  The author wishes to thank Eric Covington for his contributions to this analysis.

©Lynette M. Long, PhD   2012  All rights reserved.

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Tea Parties, #Occupations, and True Believers: 
Toward a rhetorical theory of fanatical political movements

          On April 15th, 2008, I stood mesmerized by the pictures and reporting coming from the local public Tea Party rally being held downtown.  It was fairly large, and the overwhelmingly white crowd was clearly anti-Obama, touting signs that associated him with socialism and fascism while others were good old fashioned mockery.  There was a vehemence I found unusual in this visual and verbal rhetoric that invigorated the first Tea Party demonstration.  This vehemence painting President Obama as an anti-American threat continued in the following months, and the rhetoric of this branch of Conservative politics became increasingly fanatical, manifesting most through the public communication of the original Tea Party Supporters such as Rush Limbaugh and Sean Hannity and the de facto leadership of the Tea Parties by Glenn Beck, Sarah Palin, and 2012 Presidential Candidate Michele Bachmann. 
          News media has continued to give voice and coverage to the Tea Party; in the case of Fox News, the Tea Partiers have been given high credibility and visibility and also encouragement for their candidates and demonstrations.  This movement is highly visible, very vocal, and in some cases extraordinarily powerful, and it has grown considerably since its public debut in 2009.
On the last big Election Day, in 2008, the Tea Party didn't exist. Now the name encompasses the most energized segment of the electorate, one that has denied members of Congress renomination, created a new constellation of political heroes and pushed the GOP to the right.
          An article in USA Today in July 2010 stated boldly that “The Tea Party is less a classic political movement than a frustrated state of mind.” (Page and Jagoda).  This characterization echos the theories of Eric Hoffer in his consideration of how fanatical political movements form and prosper.  In his book True Believers: Thoughts on the Nature of Mass Movements, Eric Hoffer identified “the frustrated mind” as the key to understanding fanatical movements and their political rhetoric.  It is the frustrated mind that will form the core audience and eventual “True Believers” that join and promote any fanatical movement.
“Starting out from the fact that the frustrated predominate among the early adherents of all mass movements and that they usually join of their own accord, it is assumed:  1) that frustration of itself, without any proselytizing prompting from the outside, can generate most of the peculiar characteristics of the true believer; 2) that an effective technique of conversion consists basically in the inculcation and fixation of proclivities and responses indigenous to the frustrated mind.” (p. xii)
I will argue throughout this essay that the contemporary Tea Party movement is a fanatical political movement comprised of “True Believers” as first identified in the work of Eric Hoffer.
          This paper will outline the parameters and identifying themes in the fanatical rhetorical tradition by first exploring the tenets of Eric Hoffer’s theories on True Believers and Mass (fanatical) movements, focusing specifically on the audience characteristics of those attracted to mass movements and the rhetorical strategies of identification present in those movements.  Finally I will illustrate how this fanatical rhetorical tradition identified by Eric Hoffer serves to encourage and constitute the contemporary Tea Party political movement in its earliest stages by examining the rhetoric of two popular conservatives associated with the movement.  Finally, I will reflect on the implications of identifying the Tea Party as a fanatical movement and discuss further avenues of research, including how this theory might be used to analyze other emerging political movements such as #occupywallstreet.
Eric Hoffer and the Fanatical Rhetorical Tradition
          Eric Hoffer was not formally educated and worked as a longshoreman when he wrote his classic on True Believers and Mass Movements.  He was pondering the question of how people become involved in fanatical mass movements and theorized that there exists a ready made audience that is attracted to the “brotherhood” of these fanatical movements and persuaded by common strategies of unification and anti-thetical consitution designed to increase identification with the movements. 
          Hoffer further explained that the attraction of these movements was not so much about policy or advancement of ideas but rather a shelter and security and outlet for fearful, frustrated individuals. 
“A rising mass movement attracts and holds a following not by its doctrine and promises but by the refuge it offers from the anxieties, barrenness, and meaninglessness of an individual existence.  It cures the poignantly frustrated not by conferring on them an absolute truth or remedying the difficulties and abuses which made their lives miserable, but by freeing them from their ineffectual selves – and it does this by enfolding and absorbing them into a closely knit and exultant corporate whole.” (p. 41)
Taken together, Hoffer’s assumptions about audience and identification strategies  in the persuasion of fanatical mass movements potentially constitutes a theory of fanatical rhetoric that can be applied to different movements to predict the development of certain political actions and the potential for violence . 
“It is necessary for most of us these days to have some insight into the motives and responses of the true believer.  For though ours is a godless age, it is the very opposite of irreligious.  The true believer is everywhere on the march, and both by converting and antagonizing he is shaping up the world in his own image.  And whether we are to line up with him or against him, it is well that we should know all we can concerning his nature and potentialities.  (p. xiii)
Although Hoffer did not include explicitly incorporate rhetorical theory into his observations, his attention to and emphasis on audiences, strategies, symbols and identification clearly situate his theories of fanatical movements and True Believers in the tradition of political rhetoric and discourse.  This paper attempts to explain his theories as rhetorical theories and to illustrate contemporary examples of fanatical rhetoric found in the rhetoric of Tea Party leaders and sympathetic popular Conservative talk show hosts.
The fanatical “True Believer” audience:  Disaffected and Frustrated/Fearful
The previously noted frustration can be found most readily in groups that Hoffer identifies as “the disaffected.”  These are the demographics most likely to respond to fanatical movement rhetoric.  His list includes:
“Though the disaffected are found in all walks of life, they are most frequent in the following categories:  a) the poor, b) misfits, c) outcasts, d) minorities, e) adolescent youth, f) the ambitious, g) those in the grip of some vice or obsession, h) the impotent (in body or mind), i) the inordinately selfish, j) the bored, k) the sinners.” (p. 25)
Hence, fanatical leaders need do little to persuade these audience members to become members of the movement to promote this important Holy cause that will make their lives matter and relieve their frustration.  Joined with others who share this Holy cause, the “brotherhood” must simply provide a symbolic home for the disaffected - a clear policy platform is not at all necessary. 
          As Page and Jagoda (2010) chronicled, the Tea Party lacked a coherent political identity even among those who claimed membership.  There was no specific policy of the Tea Party, although there are some consistent characteristics of the audience and membership. 
Even so, the movement is less a party than an anti-party, with no clear consensus about whom its national leaders are and a generally dyspeptic view of organized political power. (Page and Jagoda)
This characterization of the Tea Party as a collection of frustrated individuals is echoed by several writers, including Peter Katel (2010):  “…the movement exerts strong appeal for citizens fearful of growing government debt and distrustful of the administration.” (p. 1)  It is important to note that the distrust is not the government itself, but this particular administration led by President Barack Obama.
Hence, it is the frustrated or “fearful” audience that originally and substantially defines the Tea Party movement, rather than a specific policy or philosophy.  This explains why those who have tried to pin down the Tea Party demographic to one traditional demographic have been unsuccessful thus far.  Although XXX assert that this movement is primarily one of religious fundamentalists, their analysis ignores important elements of other Tea Party polls and the larger history of the movement itself.  Nevertheless, their assertion can be taken as support for my thesis because religious fundamentalists are an obvious prototype for the kind of fanatical “True Believers” described by Hoffer.   Most national polls, however, have found results consistent with the NYT polls, finding that Tea Party membership draws largely from older White Republican voters who indicate in specific poll questions one of their greatest unities is a majority opinion that President Barack Obama “does not understand” them, that he is “socialist” and that he is moving the country in the wrong direction.  Hence, traditional demographics only partly explain the Tea Party phenomenon.  Instead, the defining characteristic is a frustration with the state of our nation, particularly the Presidency of Barack Obama. 
The search for a “brotherhood” of other disaffected voters, and more importantly the development of a stronger sense of security, is at the heart of Tea Party membership.  (See Covington, 2009).  Hoffer indicates that it is the drive to constitute a new personal identity and find comfort in belonging to a “corporate whole” that fuels the fanatical rhetoric of mass movements and attracts a particular type of audience and member.
“ . . . a [fanatical] mass movement . . . appeals not to those intent on bolstering and advancing a cherished self, but to those who crave to be rid of an unwanted self.  A mass movement attracts and holds a following not because it can satisfy the desire for self-advancement, but because it can satisfy the passion for self-renunciation.” (p. 12)
In the case of the Tea Party, the renunciation seems to be jettisoning a losing political party and the resulting fearful personality for one of strength.    Tea Party members most often define themselves as “Patriots”, thus positioning themselves as the only members of this current society who really care about this country, and aligning themselves with the successful overthrow of the British monarchy by American revolutionists.
This “closely knit and exultant corporate whole” that is sought by fanatical movement members is further strengthened by rhetorical unification strategies that stimulate and reinforce the frustrated or disaffected person’s need for the movement.  These unification strategies are the motivating elements of fanatical rhetoric and they exist differently but certainly in True Believer mass movements to clarify the need for self-sacrifice to the cause.
When we ascribe the success of a movement to it faith, doctrine, propaganda, leadership, and ruthlessness and so on, we are but referring to instruments of unification and to means used to inculcate a readiness for self-sacrifice.  It is perhaps impossible to understand the nature of mass movements unless it is recognized that their chief preoccupation is to foster, perfect and perpetuate a facility for united action and self-sacrifice.  To know the processes by which such a facility is engendered Is to grasp the inner logic of most of the characteristics attitudes and practices of an active mass movement.

Constituting Movement Identity:  Symbolic Devils and Rhetorical Strategies of Anti-thesis
          Hoffer further clarifies that fanatical movements are always constituted and identified by anti-thesis with a clearly defined symbolic devil.  While the policies of a movment are not clearly defined, the devil always is.  One of his most specific and fundamental characteristics that defines a fanatical movements  is this rhetorical anti-thesis with a symbolic devil.
"Mass movements can rise and spread without belief in a God, but never without belief in a devil." (p.)
This identification through anti-thesis is a primary attraction for True Believers because by opposing this symbolic devil, the True Believers find identity and belonging in a mass movement that promotes the political goals of its leaders.  Essentially, they are who they are  because they are not THAT.  There is little clear policy agenda in fanatical rhetoric, however – or at least not in the beginning1.  Instead the focus is perpetually on the specific devils that form the core of their identity and purpose for existing.  The fanatical movement’s primary goal is to stop or eliminate these symbolic devils.  This characteristic separates fanatical groups from those which unite to promote a positive ideal rather than oppose a negative devil.   Thus, groups such as the NAACP seek to positively promote “advancement of a cherished self” while groups like the Tea Party seek to eradicate what they define as negative and dangerous.   
          For the Tea Party movement, the symbolic and rhetorical devil is clearly President Barack Obama.  This is perhaps best captured and summarized by the most prominent themes of Tea Party leader and Presidential candidate, Michele Bachmann.  Two of Bachmann’s most stated goals of her campaign include “making Barack Obama a one term President” and defeating “Obamacare”.  Identifying the national healthcare law as “Obamacare” was an early Tea Party slogan beginning with the nation-wide Town Halls in the summer of 2009 meant for citizens to discuss a new healthcare bill that were maniacally and repeatedly disrupted by Tea Party activists.  To this day, the healthcare law and the realities of healthcare in the United States is grossly misunderstood or simply mischaracterized by the Tea Party.  Again, however, truth and understanding are not a primary goal for a fanatical movement – the goal is the elimination of a devil and all of his works.  Michele Bachmann, along with other prominent Conservative voices such as Sean Hannity, Glenn Beck, Sarah Palin and Rush Limbaugh, have repeatedly raised questions about the President’s patriotism and his “tyranny” over the United States.   Indeed, an important event leading up to the original Tea Party demonstration in April 2009 and later that summer at the Town Halls was the encouragement of the movement by conservative radio talk show host, Rush Limbaugh.  A year later, Sarah Palin keynoted the first Tea Party Nation convention in Nashville, TN.  Both of these speeches serve to identify the symbolic devil and thus the movement using the rhetorical strategy of anti-thesis fundamental to fanatical movements.   In the next two sections I will provide specific examples of how this works by examining the speeches by Limbaugh and Palin.  These speeches provide the early rhetorical foundations upon which Michele Bachmann will later build her Tea Party coalition and launch her Presidential Campaign.
Birth of a movement:  Rush Limbaugh and the 2009 CPAC Convention     
          One of the earliest examples of constituting Obama as the movement’s devil is evident in Rush Limbaugh’s keynote speech to the 2009 Conservative Political Action Committee (CPAC) convention,  given shortly after his widely publicized on-air comments following President Obama’s inauguration where he boldly stated: “I hope he (Obama) fails.” Even though Obama’s failure to fix the economy would be disasterous for all Americans, Rush hoped he failed – suggesting once again the idea that it is opposition to Obama himself and not the promotion of a specific policy agenda that is at the heart of what eventually becomes the current Tea Party.  In this keynote speech to the CPAC annual convention, Limbaugh specifically encourages the Tea Party movement, associating his brand of Conservative politics and popularity with their burgeoning mass movement.
And you’re going to see — you’re already starting to see evidence of these. All the tea parties that are starting to bubble up out there. Those are great. Fabulous. [Applause]
Limbaugh specifically constitutes political Conservatism throughout the speech by defining it in anti-thesis to liberals and democrats, but most specifically in opposition to President Obama who is identified repeatedly as un-American and a threat to the history and future of this country.
Now, let me speak about President Obama for just a second. President Obama is one of the most gifted politicians, one of the most gifted men that I have ever witnessed. He has extraordinary talents. He has communication skills that hardly anyone can surpass. No, seriously. No, no, I’m being very serious about this. It just breaks my heart that he does not use these extraordinary talents and gifts to motivate and inspire the American people to be the best they can be. He’s doing just the opposite. And it’s a shame. [Applause] President Obama has the ability — he has the ability to inspire excellence in people’s pursuits. He has the ability to do all this, yet he pursues a path, seeks a path that punishes achievement, that punishes earners and punishes — and he speaks negatively of the country. Ronald Reagan used to speak of a shining city on a hill. Barack Obama portrays America as a soup kitchen in some dark night in a corner of America that’s very obscure. He’s constantly telling the American people that bad times are ahead, worst times are ahead. And it’s troubling, because this is the United States of America.
Limbaugh goes on to demonize Barack Obama by claiming he wants “to destroy” capitalism and suggesting he doesn’t respect or follow the U.S. Constitution.
Barack Obama, the Democrat Party, have one responsibility, and that’s to respect the oath they gave to protect, defend and follow the US Constitution. [Applause]
They don’t have the right to take money that’s not theirs and none of it is from the back pockets of producers and give it to groups like ACORN which are going to advance the Democrat Party. If anybody but government were doing this, it would be a crime. And many of us think it’s bordering on that as it exists now. [Applause]
President Obama is so busy trying to foment and create anger in a created atmosphere of crisis. He is so busy fueling the emotions of class envy that he’s forgotten it’s not his money that he’s spending. [Applause]
More than once, Rush warns the audience that following Obama will result in “disaster”.  Rush also states:

President Obama is so busy trying to foment and create anger in a created atmosphere of crisis. He is so busy fueling the emotions of class envy that he’s forgotten it’s not his money that he’s spending. [Applause] In fact, the money he’s spending is not ours. He’s spending wealth that has yet to be created. And that is not sustainable. It will not work. This has been tried around the world. And every time it’s been tried it’s a failed disaster.
Note that Limbaugh does not ascribe these political commitments to the Democratic party but rather to President Obama, the devil, specifically.  Once again he speaks of “disaster”:
The future is not big government. Self-serving politicians. Powerful bureaucrats. This has been tried, tested throughout history. The result has always been disaster. President Obama, your agenda is not new. It’s not change, and it’s not hope. [Applause] Spending a nation into generational debt is not an act of compassion. All politicians, including President Obama, are temporary stewards of this nation. It is not their task to remake the founding of this country. It is not their task to tear it apart and rebuild it in their image.
(Crowd chanting “USA”).
Obama the rhetorical and anti-thetical devil is again accused of not respecting or protecting the Constitution, which again clearly suggests that he is an un-American devil to be feared and opposed.  Likewise, referring to TARP, Limbaugh said, “Aside from the bastardization of the Constitution that the Obama plans are…”  In this way the President, not a political philosophy or party, is held up as the symbolic devil to which conservatism is anti-thetically defined and constituted.  The President, as a person, becomes the focus of the “brotherhood” of the Conservatives and the developing movement of Tea Partiers.  As the narrative develops, it becomes clear that the “Patriots” of the Tea Parties must unite to stop this devil, Barack Obama.  Nowhere has that theme been more strongly stated than in the rhetoric of Sarah Palin.  In the next section I will highlight the aggressive rhetoric she uses to encourage “revolution”.
Formalizing Identity:  Sarah Palin and The first Tea Party Nation Convention
Surrounded by controversy from start to finish, Sarah Palin was selected to give the keynote speech in 2010 to the first Tea Party Nation Convention in Nashville, TN.  I attended that dinner with one of my students and experienced first hand both the speech and the fanatical nature of the crowd.  The 6 other people seated at our table did not discuss any topic more than their contempt for Barack Obama.  Palin’s speech did not disappoint the all-white audience who paid 350 dollars a plate to hear her headline the convention and formalize the identity of the movement.
Introduced by controversial publisher Andrew Breitbart as the hero who warned us about “death panels” in “Obamacare”, Sarah Palin repeatedly referred specifically and contemptuously throughout her speech to the current President as the devil destroying America that the Tea Party must fight – often using highly violence-flavored images to get her point across.  Although she used his name only once, she repeatedly referred to “the President”, “the White House”, “this administration” as the symbolic devil to be fought. She also made several references to Obama’s campaign slogan of “hope”.  I assert this is the same devil  however more cleverly disguised, perhaps.  But unlike Limbaugh’s relatively tame criticisms of the President and encouragement of the Tea Party movement, in Palin’s keynote speech, the call is for a more vigorous “revolution” and “fighting” opposition by the Tea Party to the devil in Washington and The White House.
Consider these representative identifications in Palin’s speech:
Got lots of friends and family in the lower 48 who attend these events and across the country just knowing that this is the movement and America is ready for another revolution -- and you are a part of this.
Folks, I won't go into all of it tonight, but the list of broken promises is long. Candidate Obama pledged to end closed-door, sweetheart deals and no-bid contracts once and for all, But just last month his Administration awarded a 25 million dollar no-bid contract to a Democrat donor. Is that hope? Nope. It's not hope.
And while no, our votes did not carry the day, it was still a call to serve our country. Those voters wanted us to keep on fighting and take the gloves off. And they wanted common sense conservative solutions. And they wanted us to keep on debating. And each of us who is here today, we're living proof that you don't need an office or a title to make a difference. And you don't need a proclaimed leader, as if we're all just a bunch of sheep and we're looking for a leader to progress this movement.
That is what we're fighting for. It is what we are fighting about. It is what we believe in and that's what this movement is all about. When people are willing and to meet halfway and stand up for common sense solutions and values, then we want to work with them. And in that spirit, I applaud Independents and Democrats like Bart Stupak who stood up to tough partisan pressure and he wanted to protect the sanctity of life and the rights of the soon to be born. I applaud him for that.
When we can work together, we will. But when the work of Washington violates our -- our conscience and when the work and efforts in Washington, D.C., violate our Constitution, then we will stand up and we will be counted -- because we are the loyal opposition. …And that freedom is a God-given right and it is worth fighting for.
Less than a year later, Congresswoman Gabby Giffords was shot in an assassination attempt.  Giffords had previously been identified by Sarah Palin as a “target” for the movement to oppose and defeat; Palin’s visual representation of who the movement should “target” even went so far to use the image of a gun sight to pin-point where these candidates were throughout the country as she encouraged them to “reload” and defeat them.  She later removed this imagery after largescale public condemnation of the violence indicated by such symbols.  Nevertheless, this is imagery that is associated with the Tea Party – and as a fanatical movement filled with frustrated people determined to eradicate the devil of Barack Obama, this violence-flavored rhetoric is a potential recipe for disaster. 
Summary
The contemporary Tea Party is comprised of disaffected and frustrated individuals who are united by that disaffectation more so than any particular demographic or political policy.  Likewise, the “frustrated state of mind” is quick to join a movement that offers to ease that frustration by taking action – typically against the Devil.   It is this anti-thetical rhetorical constitution against a symbolic devil that Hoffer identifies as a defining characteristic of fanatical political movements.   In the Tea Party we find “a frustrated state of mind” that exists as a core demographic.  In addition, there are repeated rhetorical acts that specifically identify and oppose Barack Obama as their movement devil. 
          Although later actions and campaigns of the Tea Party will eventually coalesce around particular political policies, most notably debt reduction, this was not true in the beginning.  What got my attention in 2008 was the huge number of signs and posters that vehemently attacked President Obama but did not give any information about what they were actually protesting.  And indeed, there was no one specific thing that they were protesting – except maybe Barack Obama, symbolic devil. 
Implications and Future Research
          Fanatically opposing the President of the U.S. as an un-American devil and threat to the security of its people is bound to result in a passionate rhetoric and perhaps even violent political actions.  How can one as “a Patriot” just idly sit by while the nation is destroyed by the devil – which here is the government itself when led by Barack Obama?  Radical actions such as the man who flew a plane into a local IRS building in protest or opposition to the government seem likely to recur when there is a movement that encourages if not supports those political actions that stop the frightening devil from advancing.
          What is interesting to note in reference to Hoffer’s ideas is that his fanatical rhetorical traditions seem to support the claims of the Tea Party that they are not merely motivated by white racism and simple opposition to a Black President.  Instead, the devil just happens to be a Black President – or perhaps a Black man as President is “un-American” to them, and it is the un-American aspect they oppose, thereby not associating this with any particularly obvious form of racism.  Although many racists are attracted to this movement, no doubt, the most prominent rhetoric is not visibly racist nor does it seek to eradicate Obama because he is Black, but because he is a danger to America.  A subtle difference, perhaps, but I think it is an important one in the identity of the movement, because there are indeed plenty of Tea Party members who are not racist, and there are even a small number (very small) who are African-American.
Nevertheless, being motivated by anti-thesis to their African-American President as devil, I think it remains to be studied more comprehensively and argued more  convincingly that a overwhelming White political movement (77% - Page and Jogoda) has NO racial bias at work.  As noted earlier, our attendance at the Tea Party nation convention proved that at least THAT audience was all white.  But even so, we did not hear any traditional or obvious racist talk among the people we talked to.  Nevertheless, it is the presence of any symbolic devil that provides the opportunity to adopt a new identity as a foe of that devil and to join with others in constituting and growing a movement dedicated to the same.   It makes sense that African-American individuals as well as Whites who perceive this primary opposition in racial terms would never be persuaded to join the Tea Party movement, and thus, the Tea Party membership is constituted by people who are less inclined to view this in racial terms. 
          Hitler chose the Jews as his devils – and it was remarkably powerful in uniting a disaffected German public and condoning the atrocious Nazi violence against them and others identified as devils of the German people.  And that is a fair concern that anyone should have in the face of fanatical political movements.  The identification of a devil and the constitution of identity in opposition to that devil is a powerful way to unite people and to encourage strong and determined resistance to the threat.  Shortly after the Inauguration, popular conservative talk show host Sean Hannity evoked the “Tree of Liberty” which claims that it must be “watered occasionally by the blood of tyrants.”  These sentiments associated with our President and opposed by True Believers may be a recipe for a greater disaster.
          To be rhetorically fanatical is not necessarily to be politically violent, however, and so far most Tea Party events are relatively non-threatening.  Glenn Beck’s march on Washington was a nonviolent yet still fanatical protest against the government and the current President, Barack Obama.  Michele Bachmann’s presidential campaign was also fanatical but also relatively free of violence-flavored rhetoric, opting instead to promote voting, the traditional weapon of democracies.
          But perhaps just as dangerous as physical violence is political action taken to be destructive to the nation under the leadership of Barack Obama.  Most particularly dangerous was the “hostage-taking” stance taken by Tea Party members of Congress in the 2011 debt ceiling negotiations.  Standing firm to the principle of debt reduction is one thing – but threatening to cause the U.S. Government to default on its debt obligations by refusing to vote for a debt ceiling increase is another.  The Tea Party was the leading obstacle to any smooth and rational resolution of the issue.  Candidate Michele Bachmann still asserts that voting against the raising the debt ceiling increase was the right thing to do.  Ultimately the wrangling that was necessary to keep the Tea Party from voting against the debt ceiling increase was so crazy that it prompted Standard and Poor’s to downgrade the US credit rating, specifically citing their concern about the government’s ability to avoid default.  I think it can be easily argued – and was in the aftermath – that the Tea Party was not merely opposed to the debt ceiling per se, but rather wanted more than anything to refuse a “win” to the President.  An article in the Wall Street journal specifically highlighted the implications of adopting any debt reduction plan of the President’s as helping him to get re-elected, although they also encouraged the Tea Party to stop being obstructive for the good of the country and the GOP.     
          More research and analysis should be done to highlight Hoffer’s theories and the tradition of fanatical political rhetoric that he illuminates for us.  And certainly more research needs to be done to more persuasively make the case that the Tea Party is a fanatical movement.  More specific polling and surveying with questions designed to gauge the fanaticism of this movement along the lines discussed in this essay would be useful.  Continuing studies by this author include analysis of the rhetorical content of Tea Party member blogs.  And, quite obviously, a full study of Michele Bachmann’s Presidential campaign is in order and in progress.
Occupy Fanaticism:  Another political movement of True Believers
On July 13th, 2011, a new political movement called #occupywallstreet was introduced via Twitter by Kalle Lasn, editor of Adbusters magazine.    

Some quickly identified #occupywallstreet as “The Tea Party of the Left”.  As far as fanatical rhetoric goes, this is an apt comparison:  the #Occupy movement by design had no original goal.  Instead, it was designed to first attract frustrated people to the movement whereby then they would develop their specific policy demands.  “This occupation is first about participation.” (“Editorial note”).  In some ways, the Occupy political movement is even more definitive of fanatical rhetoric because it specifically consists of recruiting disaffected persons without a clearly defined policy or goal.  Although “principles of solidarity” were produced, they were so far reaching as to be meaningfully and practically vague. 
Nevertheless, leading voices within the movement disassociate themselves from the “fanatical fringe” of the Tea Party, citing them as wanting to turn back on progress made for people in the US, while insisting that the #Occupy movement was the legitimate heir to US social (non-fanatical) movements, such as civil rights.  Although embracing the same Liberty Tree imagery as the Tea Party to articulate their visions, they clearly indicate this is a different and non-fanatical vision compared to the Tea Party (Manski, 2011).   Indeed, #Occupy likened themselves to the “Arab Spring” uprisings around the world, situating themselves as those who fight for liberty in the face of oppression.  And yet, despite their rejections of the idea, this is precisely what the Tea Party claims to do as well.  For the Tea Party, the oppression, the devil, is Barack Obama.  For the Occupiers, the devil is . . . . um, well, therein lies the problem.  There are so many devils produced by this movement, that the constitution of Occupy identity was perpetually in flux and misunderstood.  Without a clear anti-thesis, who and what were they?
          Enter the “99%” vs. the “1%” imagery and opposition.  This opposition gave a concrete anti-thesis for the movement’s identity.  #Occupy ostensibly included anyone who wasn’t part of the top 1% of wealthy in the United States, thus identifying themselves with the other “99%”.  Yet even this devil remained somewhat of a mystery – was the enemy the wealthy, the corporations, capitalism, the US government?  Who is the devil?  Without a clear articulation of what they were against – and without also a clear articulation of what they were for – the movement continued to lack any consistent political agenda and remained a “brotherhood” – a solidarity -  for the frustrated masses to join and for slacktivists around the country to watch on the Internet.
 The #Occupy movement was quickly embraced by politically liberal activists such as Michael Moore and Cornel West, although at the outset of the Occupation there was little to no media coverage of their events.  Only after clashes with the NYPD did #Occupy begin to make its way into the national consciousness.  This pattern of movement associated violence and increased media coverage continued to be the negative cycle that continued throughout the most active months of the occupations.  Eventually most Occupations were disbanded and barred by local authorities after months of occupation and no progress.  To date there remains little legacy of their brief uprising.  Unlike the Tea Party, they never sought change through the existing mechanisms of change, namely voting.  Thus, unlike the Tea Party, they had little to no real effect on the political landscape in the United States. 
So does this status of remaining merely a brotherhood of like-minded individuals actually place them more firmly in the camp of fanatical movements than the Tea Party?  That’s an issue that requires more discussion and research.  Does a fanatical movement cease to be a fanatical movement simply because they move from complaint to action?
          According to Eric Hoffer, the answer is, NO.  His original questions and analyses focused on clearly powerful political groups – his concern was how people were persuaded to join those mass movements.  In Hoffer’s analysis, it is the mindset of the adherents, the disaffected who join the movements, that matters.  It is also the use of a symbolic devil to rhetorically constitute the identity of the group that gives rise to a fanatical movement.  Unlike the Civil Rights movement, for example, there is something the movement is against (Obama, the 1%) rather than for (Civil Rights).  This is how Hoffer distinguishes mass movements from social movements. 
On these criteria, both the Tea Party and #Occupy qualify as fanatical political movements.  Both serve as brotherhoods for the disaffected, even in the early stages where no clear political policy or agenda was available.  It might be argued that the Tea Party was a more effective fanatical movement since it did in fact change political history.    But it is not the success of the movement per se that qualifies it for fanatical status, as suggested by Eric Hoffer and laid out here.
More research and thoughtful discussion of Hoffer’s theories and how they can inform our rhetorical studies of contemporary political movements is necessary.



References
          Covington, E.  (2009).  Life, liberty and the pursuit of security:  Ideographs in popular Conservative political rhetoric.  Paper presented at the 2010 Theodore Clevenger Honors Conference, Southern States Communication conference, Memphis, TN.
          Dunlop, D. (2009).  The six unifying agents in Wingnut rhetoric.  Paper presented to the 2009 Tennessee Communication Association conference, Natchez Trace, TN.
          “Editorial Note.”  The Occupied Wall Street Journal, volume 2, OccupyMedia Publisher, October 8, 2011.  Web.  Retrieved September 12, 2012.  http://www.scribd.com/fullscreen/68041981?access_key=key-2bz013r79s3ur26g6wcg
          Hoffer, E. (1951).  The True Believer:  Thoughts on the nature of mass movements.  HarperCollins, NY.
          Katel, P.  (2010).  The Tea Party Movement.  CQ Researcher, 20 (11).
          Limbaugh, R. (2009).  Keynote address to the Conservative Political Action convention,  February, 2009, Washington, D.C.
          Manski, R.  (2011).  “What Liberty Square Means:  The progress of revolutions.”  The Occupied Wall Street Journal, vol.2, OccupyMedia, October 8, 2011.  Web.  Retrieved September 12, 2012. http://www.scribd.com/fullscreen/68041981?access_key=key-2bz013r79s3ur26g6wcg
          New York Times / CBS Poll:  National Survey of Tea Party Supporters.  April 5-12, 2010.  http://documents.nytimes.com/new-york-timescbs-news-poll-national-survey-of-tea-party-supporters?ref=politics#document/p1
          Page, S. & Jagoda, N. (2010, July 8).  What is the Tea Party?  A growing state of mind.  USA Today, pp.
          Palin, S.  (2010).  Keynote address to the Tea Party Convention, February 2010, Nashville, TN.





©Lynette M. Long, PhD   2012  All rights reserved.

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