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Hoffer indicates that fanatics are not persuaded by logic. It is the narrative - specifically an identity narrative - and the holy cause and brotherhood it promotes that is influential. Douhat, among others, has highlighted the failure of liberals to craft a compelling competing alternative narrative that will be inclusive and powerful enough for Trump fanatics to jump ship. Policy arguments - even moral shaming - are not the rhetorical tools needed.
Obama had such a narrative - the people who voted for him in 2012 but Trump in 2016 were the margin of victory for the GOP.
One person who seems to get this is Evan McMullen. I predict he will be the one to beat Trump in 2020 with a compelling alternative narrative.
From The New York Times:
Who Are We?
The counternarrative to Trumpism excludes too much of America.
https://www.nytimes.com/2017/02/04/opinion/who-are-we.html?mwrsm=Email
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